Media Buyer & Paid Traffic Specialist

I Turn Ad Spend
Into Scalable Revenue.

I build and manage high-performance paid traffic systems on Meta and Google — from sharp creative angles to pixel-perfect tracking — so your acquisition costs drop while your revenue climbs.

View My Work Work With Me

$1M+

Ad Spend Managed

11.4x

Average ROAS Delivered

14+

Clients Across 4 Niches

3yr

Paid Traffic Experience

Ad Creatives

Creatives That Stop the Scroll

Every ad I run is built around a tested hook strategy. Below are examples of creative concepts I've developed and deployed — each engineered around a specific audience pain point and outcome.

Facebook / Instagram

UGC Hook — Home Services

Pattern-interrupt opener with a before/after reveal. Drove a 4.2x ROAS for a local HVAC client in 6 weeks.

CTR 2.8% · CPL $14 View details

TikTok Ads

Customer Testimonial Series

Three-part video testimonial sequence using real customer outcomes. Reduced CPA by 38% vs. brand creatives.

CVR 5.1% · CPA $22 View details

Meta — Static

High-Contrast Static — E-comm

Bold headline + single product focus. Outperformed video 2:1 on cold traffic for a beauty brand launch.

ROAS 3.9x · CTR 3.4% View details

Facebook Carousel

Problem-Agitate-Solve Carousel

Each slide hits a distinct objection, building toward a strong CTA. Used for a fitness coaching offer — 47 leads at $11 CPL.

47 leads · $11 CPL View details

Running Ads

Inside the Ad Account

This is where the real work happens. Below are snapshots from active Meta Ads Manager campaigns — showing budget allocation, cost-per-result tracking, audience breakdowns, and ROAS at scale. Every number tells a story.

Meta Ads Manager

Campaign Overview Dashboard

Full account view showing active campaigns, daily spend pacing, and blended ROAS across all ad sets. Budget controlled at the campaign level for full auction flexibility.

$18,400 spend · 3.7x ROAS View breakdown

Ad Set Level

Audience Segmentation & CPR

Side-by-side ad set comparison — cold Broad vs. interest stacks vs. retargeting. Cost per result and frequency monitored daily to catch fatigue early.

CPR $9.40 · Freq 1.8 View breakdown

Creative Analysis

Creative-Level Spend & CTR Report

Per-creative breakdown showing CTR, hook rate, and cost-per-link-click. Winners are scaled; underperformers are killed within 72 hours of the decision threshold.

CTR 3.1% · 12 actives View breakdown

Scale Phase

Budget Scaling — Day-Over-Day View

Controlled +20% budget increases every other day during a proven scaling window. Spend grew from $200/day to $1,100/day over 3 weeks while ROAS held above 2.8x.

$200 → $1,100/day · 2.8x ROAS View breakdown

Landing Pages

Pages Built to Convert

A great ad with a weak landing page is money down the drain. I design and build conversion-focused pages that match the ad's message, load fast, and turn clicks into customers.

Lead Generation

HVAC Free Estimate Page

Single-focus page with a 3-field form above the fold. Achieved a 34% conversion rate on paid traffic.

CVR 34% · Mobile-first View page

VSL Funnel

Coaching Offer VSL Page

Video sales letter page with headline, social proof strip, and sticky CTA. Lifted booked calls by 61%.

+61% booked calls View page

E-commerce

Product Launch Page — Beauty

Countdown timer, UGC proof section, and a single product focus. Converted at 6.2% from cold TikTok traffic.

CVR 6.2% · Cold traffic View page

Quiz Funnel

Health Quiz Opt-in Funnel

4-step quiz funnel that segments leads before they hit the offer page. CPL dropped 52% vs. direct opt-in.

-52% CPL · Segmented leads View page

Contact

Ready to Scale Your Ads?

Whether you're starting from scratch or your current campaigns have hit a ceiling, let's talk. I'll audit your situation and tell you exactly what I'd do — no fluff, no pushy pitch.

✉

gavinathibodeau@gmail.com

🌐

Available Remotely — Worldwide

⚡

Typical response within 24 hours

I Turn Ad SpendInto Scalable Revenue.